Account: @lyingpiratesPlatforms: Instagram + FacebookPeriod: May 5 – June 15, 2026Current Followers: ~5,884Year-End Target: 20,000
This playbook gives a junior social media intern everything they need to execute 6 weeks of posts without guesswork. Every caption, every script, every story — ready to copy and post.
Chapter I
The Strategy
Lying Pirates has 5,884 followers and 16,000+ units sold worldwide. The goal is 20,000 followers by December 31, 2026. The Polytopia collab announcement (coming ~June, handled in a future playbook cycle) is the single biggest growth event of the year. This 6-week sprint builds the rhythm and community base that makes that moment land harder.
5,884
Current Followers
20K
Year-End Target
35
Weeks Remaining
~403
Followers Needed/Week
4–5
Feed Posts/Week
3
Reels/Week
4
Stories/Week
6
Weeks This Sprint
Platform Notes
📸 Instagram (Primary)
Reels drive discovery to non-followers. Stories build closeness with existing followers. Feed posts anchor the brand. Post at 9–11am or 6–9pm Stockholm time.
📘 Facebook (Mirror)
Mirror all feed posts and Reels via Meta Business Suite. Captions can be identical. Facebook Stories are optional — skip to save time. Board game communities on Facebook can drive significant reach.
Chapter II
Content Pillars
Five recurring content formats that run every week. These give followers something to expect and make content planning repeatable. Build these habits in the first 6 weeks — then they run themselves.
Every Tuesday
🏴☠️ Treasure Chest Tuesday
Repost one piece of UGC you own rights to. A community photo, game night shot, or unboxing. Credit the creator, ask one question. Zero production cost. Maximum social proof. Never skip this one.
Every Wednesday
📜 Pirate's Code (Reel)
A 20–30 second Reel. One tip, mechanic, rule, or game insight per week. Phone-filmed. No voice needed — text overlays and captions work perfectly. Builds authority on your own game.
Every Friday
🎲 Game Night Dispatch
Pre-weekend post. A question, a challenge, or a tag-your-crew prompt. Posts on Friday afternoon so followers see it when planning their weekend. Drives comments and saves.
Every Monday
🎬 Monday Reel
The week's main Reel — bigger production, wider reach. Brand intro, how-to play, product spotlight, community compilation. This is the content that finds new followers through the algorithm.
Rotating Thu / Sun
⚓ Crew Spotlight / Extra
Carousel posts for product showcases, social proof stats, or community milestones. Alternatively a quiet Sunday Story. Flexible slot — fill it with whatever is most relevant that week.
Chapter III
Planning Tools
Every 6 weeks, sit down for a planning session. Batch-write all captions, batch-design all graphics, schedule everything. These tools make that possible for free.
Tool
Cost
What It Does
Use For
Meta Business SuiteRECOMMENDED
FREE
Native Facebook + Instagram scheduler. Calendar view, analytics, post drafts, best time suggestions.
Schedule all posts for the 6 weeks in one session. Mirror IG → FB automatically.
CanvaRECOMMENDED
FREE tier
Design tool with templates, brand kit, and basic content planner. Exports in all formats.
Design all feed graphics, Story templates, carousel slides, Reel covers in one session.
Buffer
FREE tier
Simple scheduler, 3 channels, 10 posts per channel. Clean interface.
Alternative to Meta Business Suite if intern prefers it.
Later
FREE tier
Visual Instagram grid planner. Shows how posts look together before publishing.
Grid aesthetics planning. See the feed before scheduling.
Notion
FREE
Flexible database / document tool. Use as master content calendar with status tracking.
Track post status (Draft / Designed / Scheduled / Posted). Share with team.
Recommended Stack (free):
Notion as the master content calendar →
Canva for batch design →
Meta Business Suite for scheduling IG + FB simultaneously.
Planning session rhythm: One afternoon every 6 weeks. Write all captions, design all graphics, schedule everything. Done.
Chapter IV
Hashtag Arsenal
12 hashtag groups covering every content type. Use 3–5 highly relevant hashtags per post (Instagram 2026 best practice) — or 10–15 for maximum niche reach. Rotate groups to avoid repetition. Use the generator below to shuffle and copy.
Select groups, choose how many hashtags you want, then generate and copy.
Click "Generate" to create your hashtag set...
Week 1 of 6 — May 5–11, 2026
"Set Sail" — Brand Introduction
Monday May 5 through Sunday May 11
Establish the brand voice. Introduce Lying Pirates to the algorithm. Show what the game looks, sounds, and feels like. Build the first habits: Treasure Chest Tuesday, Pirate's Code Wednesday, Game Night Dispatch Friday.
🎯 Establish posting rhythm📸 First Reel in the wild🔁 Activate UGC cycleHashtag Groups: A, B, C, F
#1 — MON, May 5REEL📸 Instagram 📘 Facebook
This Is Lying Pirates.
Cinematic slow-motion dice roll on dark wooden table. Gold dice scatter. Game box reveal. Optional: smoke or moody atmospheric lighting. End on logo. 20–30 seconds. No sudden audio — use dramatic music or silent with text overlays.
Lying Pirates is the wildest dice game of the century. 🎲🏴☠️
Since 2022, over 16,000 pirates have sat around this table — and nobody left without a story to tell.
A game of bluffing, strategy, and complete chaos.
✅ 2–6 players
✅ Ages 8+
✅ 10–15 min per player
The question isn't whether someone's lying. The question is whether you can catch them.
🏴☠️ Are you brave enough to call their bluff?
Shop → link in bio
🎬 Reel Script
[0:00] COLD OPEN — Close-up of hand placing cup over dice. Silence.
[0:03] LIFT — Cup lifts slowly. Gold dice revealed. Fast cut.
[0:05] PRODUCT — Slow zoom into Lying Pirates box on dark surface.
[0:08] TEXT: "16,000 pirates. 70+ countries. One table."
[0:11] GAMEPLAY MONTAGE — Dice roll / action card slammed / player reacting / someone losing
[0:18] TEXT: "Someone is always lying."
[0:21] TEXT: "The question is: can you catch them?"
[0:24] END CARD — Logo on black, gold glow. "Lying Pirates. Link in bio."
[0:28] END
#2 — TUE, May 6UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #1
Best community game night photo from your UGC library. Atmospheric lighting preferred. Real players, real table. Credit the original creator with @tag.
The crew never disappoints. 📸
@[TAG CREATOR] set this table like a true captain. This is what Lying Pirates looks like in the wild — and we are obsessed.
Drop a 🎲 if your game nights look this good.
Want to be featured? Tag us or use #LyingPirates — we're watching. 👁️
#3 — WED, May 7REEL📸 Instagram 📘 Facebook
Pirate's Code #1: Everyone Lies.
Close-up of dice cup being placed on table, then lifted. Optional: player's eyes over the cup. Phone camera is fine. Add text overlays in Reels editor. 20–25 seconds.
PIRATE'S CODE #1: Every player hides their dice. Every player lies. Everyone around that table knows it.
The game isn't about who has the best dice. It's about who breaks first. 🎲
Are you a:
🏴☠️ Confident bluffer
🔍 Cold-blooded caller
🌀 Absolute chaos agent
Drop yours below 👇
🎬 Reel Script
[0:00] TEXT on black: "PIRATE'S CODE #1"
[0:02] CUT — Dice cup slammed on table. Close-up.
[0:04] TEXT: "Everyone hides their dice."
[0:06] CUT — Player peeks at dice. Slight smile.
[0:08] TEXT: "Everyone lies."
[0:10] CUT — Eye contact around table.
[0:11] TEXT: "Everyone knows it."
[0:13] PAUSE — dramatic beat.
[0:14] TEXT: "The question is: who breaks first?"
[0:17] END CARD — Logo. "Lying Pirates."
[0:19] END
#4 — FRI, May 9STATIC📸 Instagram 📘 Facebook
Game Night Dispatch #1
Beauty shot of the Lying Pirates box on dark wood surface. Or styled flat-lay: box, dice, cards. Clean, minimal, cinematic. Golden hour or studio lighting if possible.
Friday means one thing on this ship. ⚓
Where are ye sailing tonight, matey? Drop your game night plans below ⬇️
We'll start: Lying Pirates. 6 players. Someone's about to get utterly betrayed. 🎲🏴☠️
Tag the pirate who's going DOWN tonight. They need to know.
📱 Week 1 Stories (4 total — Instagram only)
MONDAY
New Post Link
Brand intro Reel just dropped! The full Lying Pirates story — 16,000 pirates, 70+ countries, one table. Check the feed 👆
📎 New Post link sticker → tap to see
WEDNESDAY
Poll
The Reel is live 🎲 But first — what's your move at the table?
Poll: 'I always bluff 🏴☠️' vs 'I always call 🔍'
FRIDAY
Question Sticker
Game night tonight? 🎲 Tell us what you're playing this weekend 👇 We read every reply.
Use Instagram Question sticker — repost best replies as follow-up
SUNDAY
Fun Fact
⚓ DID YE KNOW? The real Liar's Dice dates back to 15th century Spanish galleons. Sailors played to pass time at sea. We just made it wilder — and gave it better dice. 🎲🏴☠️
Parchment texture background — no interactive element needed
Week 2 of 6 — May 12–18, 2026
"The Ship's Log" — Education & How to Play
Monday May 12 through Sunday May 18
Deepen the content. Educate new followers on how the game works. Introduce the full product lineup. The How to Play Reel is the most valuable piece of evergreen content in this cycle — it will keep collecting views for months.
🎯 Evergreen How-to Reel📦 Full product lineup reveal🔁 Treasure Chest #2Hashtag Groups: A, B, C, D, F, J
#5 — MON, May 12REEL📸 Instagram 📘 Facebook
How to Play Lying Pirates in 60 Seconds
Use existing how-to footage or film fresh: players sitting down, cups placed, bids made, someone calling LIAR, dramatic dice reveal. Text overlays on each step. Keep under 60s. Subtitles on — no sudden audio.
Ye asked. We answered. 🎲
Lying Pirates — how to play in under 60 seconds.
✅ Hide your dice. Only you can see them.
✅ Bid how many of a face value are under ALL cups.
✅ Raise the bid — or call LIAR.
✅ Wrong? Lose a die. Right? The caller loses one.
✅ Last die standing wins. 🏴☠️
2–6 players. Ages 8+. 10–15 min per player.
📌 Save this for the next time someone asks how to play.
Shop → link in bio
🎬 Reel Script
[0:00] TEXT: "How to play Lying Pirates. 60 seconds."
[0:03] SHOT: Everyone places cup over dice. TEXT: "Hide your dice."
[0:07] SHOT: First player making bid gesture. TEXT: "Bid: face value + how many under all cups."
[0:12] SHOT: Next player — confident/suspicious. TEXT: "Raise the bid... or call LIAR."
[0:17] SHOT: Dramatic reveal — cups lifted. TEXT: "Wrong bid = bidder loses a die."
[0:20] TEXT: "Wrong call = caller loses a die."
[0:22] SHOT: Someone down to last die. TEXT: "Last die standing wins. 🏴☠️"
[0:26] END CARD: Logo. "Link in bio."
[0:30] END
#6 — TUE, May 13UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #2 — The Unboxing
UGC unboxing photo or video clip — someone opening the box for the first time. If no unboxing UGC available, use a close-up component spread photo instead. Tag the creator.
When someone unboxes Lying Pirates for the first time... 👀
@[TAG] — we know that look. We've seen 16,000+ pirates crack open this box and it never gets old. That first glimpse of the components. The dice. The atmosphere.
What was YOUR reaction when you first opened it?
🎲 Drop it below. And tag us with #LyingPirates to be featured.
#7 — WED, May 14REEL📸 Instagram 📘 Facebook
Pirate's Code #2: The Action Cards
Action card being drawn and placed dramatically. Slow-motion if possible. Player reactions. Quick cuts showing 2-3 different action card moments. 20–25 seconds. Text overlays.
PIRATE'S CODE #2: The Action Cards. 🃏
Just when ye thought ye had the table figured out... everything changes.
These cards flip the game. In the best possible way. 💀
Which Action Card has caused the most chaos at your table? Drop it below 👇
🎲 The dice are still hidden. The bids are still being made. Nothing is safe.
🎬 Reel Script
[0:00] TEXT: "PIRATE'S CODE #2"
[0:02] SHOT: Action card drawn dramatically from deck.
[0:04] TEXT: "The Action Cards."
[0:06] SHOT: Player's face — confident → alarmed.
[0:08] TEXT: "Just when you think you have it figured out..."
[0:11] SHOT: Card slammed on table (slow motion).
[0:13] TEXT: "Everything changes."
[0:15] MONTAGE: 3 quick cuts — different cards / reactions.
[0:19] TEXT: "Which card wrecked your game night?"
[0:21] TEXT: "Drop it in the comments 👇"
[0:23] END CARD: Logo.
[0:25] END
#8 — THU, May 15CAROUSEL📸 Instagram 📘 Facebook
The Full Fleet — Four Ways to Sail
Carousel: 6 slides. Slide 1: group shot of all products. Slides 2-5: one product each with name + 3 bullet features. Slide 6: CTA. Use brand colors — dark background, gold text. Design in Canva.
Four ways to sail. ⚓ One universe.
Swipe through the full Lying Pirates fleet and find yer ship ➡️
🎲 The Base Game — where it all begins
📦 The Big Box — the complete experience
🏙️ Cities of Greed — the expansion that changed everything
🐙 The Kraken Expansion — for when chaos isn't enough
All available now → shop.lyingpirates.com — link in bio.
Which one's in yer collection? Let us know 👇
#9 — FRI, May 16STATIC📸 Instagram 📘 Facebook
Game Night Dispatch #2 — Tag Your Target
Cinematic component shot or box beauty shot. Same energy as the Week 1 Friday post — consistent format builds recognition. This is the weekly 'Friday feeling' post.
Friday crew report. 🏴☠️
Tag the person you MOST want to betray at game night tonight.
One name. They won't see this coming. 😏🎲
Have a great weekend, ye beautiful pirates. May your dice roll true — or at least convincingly.
📱 Week 2 Stories (4 total)
MONDAY
New Post Link
How to play Lying Pirates in 60 seconds 🎲 New Reel just dropped — perfect to share with anyone who asks 'how do you play?'. Check the feed 👆
📎 Link sticker to new Reel
WEDNESDAY
True/False Quiz
Pirate's Code Reel is live! Quick quiz before you watch it 👇
Quiz sticker: 'TRUE or FALSE: The last player to have dice wins.' Answer: TRUE ✅ — screenshot result, share as follow-up Story
THURSDAY
Poll
Quick one — which Lying Pirates edition do you own? 👇
Game night loading... ⏳ Who's playing this weekend?
Countdown timer sticker set to Sunday midnight — 'Until next game night' with emoji overlay
Week 3 of 6 — May 19–25, 2026
"Crew Spotlight" — Community Love
Monday May 19 through Sunday May 25
Celebrate the community. Let UGC do the heavy lifting. Introduce Cities of Greed as the expansion story. Inject humor — the brand voice is warm and playful, not corporate. This week leans into the people, not the product.
🎯 Community validation🏙️ Cities of Greed intro😂 Brand personality momentHashtag Groups: A, F, G, J, K
#10 — MON, May 19REEL📸 Instagram 📘 Facebook
Our Crew Makes The Best Content
Compilation of 5–7 of your best UGC clips/photos: cinematic table setups, mid-game reactions, dice rolls, happy/shocked moments. Edit in Reels editor with smooth transitions. Keep each clip 2–3 seconds. 25–30 seconds total.
We didn't make this content. You did. 🎥🏴☠️
Real players. Real tables. Real chaos.
This is what Lying Pirates looks like when it sails into the wild — and honestly? It never gets old.
Thank ye to every pirate who's created, shared, and shown the world what this game means at a table.
🎲 Keep tagging us. Every post you share is a treasure.
Use #LyingPirates — you might be next. 👀
🎬 Reel Script
[0:00] TEXT: "Our crew makes the best content."
[0:03] MONTAGE begins — 5-7 UGC clips:
- Cinematic table setup shot
- Mid-game tense face close-up
- Dice roll and reveal reaction
- Players laughing at unexpected result
- Beautiful component flat-lay
- Game night group shot
[0:18] TEXT: "16,000+ pirates. 70+ countries."
[0:21] TEXT: "Every table has a story."
[0:24] TEXT: "Tag us. Use #LyingPirates."
[0:26] TEXT: "You might be next. 👀"
[0:28] END CARD: Logo.
[0:30] END
#11 — TUE, May 20UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #3 — The Atmospheric Shot
Best cinematic/atmospheric UGC photo. Ideally dramatic lighting — low light, candlelight, moody. The kind of photo that looks like it belongs in a magazine. Tag the creator prominently.
The Captain's Log, entry #3. 📖🏴☠️
@[TAG] captured something here that deserves to be framed. The components. The atmosphere. The quiet before someone inevitably lies through their teeth.
We always say the table is the whole world in this game. This photo proves it.
📌 Save this if it inspires your next game night setup.
🎲 Tag us with #LyingPirates to be featured.
#12 — WED, May 21REEL📸 Instagram 📘 Facebook
Pirate's Code #3: Cities of Greed
Cities of Greed box reveal, cinematic. Show the new city tiles/territory components being added to the table. Player placing a piece while rivals watch. 20–25 seconds.
PIRATE'S CODE #3: Cities of Greed. 🏙️
The expansion that €528,000 and 70+ countries said yes to.
Cities of Greed doesn't slow Lying Pirates down. It changes the stakes.
New territories. New alliances. Betrayals that outlast a single round.
Same speed. More depth. Higher tension. 😏
Cities of Greed owners — drop a 🏙️ below.
Don't own it yet? What's stopping ye?
🎬 Reel Script
[0:00] TEXT: "PIRATE'S CODE #3"
[0:02] SHOT: Cities of Greed box reveal, cinematic lighting.
[0:04] TEXT: "Cities of Greed."
[0:06] TEXT: "€528,000. 70+ countries. They said yes."
[0:09] SHOT: New city tiles being placed on table.
[0:11] TEXT: "The table just got more complicated."
[0:14] SHOT: Player placing territory, rivals lean in.
[0:16] TEXT: "Same speed. More depth."
[0:18] TEXT: "And someone always gets betrayed."
[0:21] TEXT: "Are you playing Cities of Greed? 👇"
[0:23] END CARD: Logo.
[0:25] END
#13 — FRI, May 23STATIC📸 Instagram 📘 Facebook
Pirate Joke Friday — Game Night Dispatch #3
Fun, slightly irreverent image — the game box with a pair of sunglasses, or a staged 'suspicious' photo of the game. Light and humorous tone. Can be a Canva graphic if no funny photo available.
Happy Friday, crew. 🏴☠️🎲
One pirate joke for the road:
Why can't pirates ever learn the alphabet?
Because they always get lost at "C." 🌊
(We've heard better ones. Drop yours in the comments 👇)
May your bluffs be convincing, your calls be devastating, and your Friday night be absolutely legendary.
Tag the victim of the evening. 😏
📱 Week 3 Stories (4 total)
MONDAY
New Post Link
Crew spotlight Reel is LIVE 🎥 Our community's best moments in one place. If you're tagged in this — thank you, genuinely. Check the feed 👆
📎 Link sticker to Reel
WEDNESDAY
Poll — Cities of Greed
Pirate's Code #3 is live 🏙️ Quick question:
Poll: 'Have you played Cities of Greed?' — YES it's chaos 🔥 / NO but I want to 👀 / Not yet but I will ⚓
THURSDAY
Would Ye Rather
A critical pirate question 🏴☠️
Poll: 'Would ye rather...' — Win every game by bluffing masterfully 🃏 / OR win once by a perfectly-timed call that stuns everyone 🎯
FRIDAY
2-Slide Joke
Pirate joke time 🏴☠️ (Slide 1): Why can't pirates ever learn the alphabet? ...
Slide 2: 'Because they always get lost at C 🌊' — Tap emoji reaction sticker
Week 4 of 6 — May 26 – June 1, 2026
"The Captain's Collection" — Product & Social Proof
Monday May 26 through Sunday June 1
Deep-dive on the product range and let the numbers speak. The 16,000-pirates carousel is one of the most shareable pieces of the whole playbook — it builds credibility and is perfect for saves. Also: start warming up the audience for Week 5's campaign.
🎯 Social proof carousel🏙️ Cities of Greed Reel📊 Milestone contentHashtag Groups: A, B, C, D, I, J, K
#14 — MON, May 26REEL📸 Instagram 📘 Facebook
Cities of Greed: The Expansion That Changed Everything
Cinematic Cities of Greed reveal. Box next to base game. Show new components: city tiles, territory markers, special cards. Player placing a territory piece while rivals watch. End on both boxes together. 25–30 seconds.
In 2025, we asked: could we make Lying Pirates even better?
€528,000 and 70+ countries answered. 🏙️🏴☠️
Cities of Greed is the expansion that changes the stakes without changing the speed.
New territories. New alliances. New betrayals that outlast a single round.
The table has never felt this dangerous.
🎲 Cities of Greed — available now. Link in bio.
Tell us how it changed your table ⬇️
🎬 Reel Script
[0:00] TEXT: "We asked: can we make it better?"
[0:03] SHOT: Original Lying Pirates game on table.
[0:05] CUT — Cities of Greed box appears beside it.
[0:07] TEXT: "Cities of Greed."
[0:09] TEXT: "€528,000 backers said yes."
[0:12] SHOT: New components — city tiles, territory markers.
[0:14] TEXT: "New stakes. New alliances."
[0:17] SHOT: Player placing territory, others react.
[0:19] TEXT: "Same speed. Deeper chaos."
[0:22] TEXT: "The table just got more dangerous."
[0:25] SHOT: Both boxes together, beauty shot.
[0:27] END CARD: "Cities of Greed — link in bio."
[0:30] END
#15 — TUE, May 27UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #4 — The Collection Shelf
UGC photo showing Lying Pirates on a game shelf or collection display. Full collection preferred (Base + Big Box + expansions). The 'shelf shot' is a beloved format in the board game community.
A shelf that tells a story. 📚🏴☠️
@[TAG] has the complete Lying Pirates fleet and honestly? The way this sits on display is actually illegal. 🎲
We love seeing the full collection in the wild.
How does YOUR collection look? Show us — tag #LyingPirates or DM us 📩
No Lying Pirates on your shelf yet? That's a problem with a very easy solution. Shop link in bio.
#16 — WED, May 28REEL📸 Instagram 📘 Facebook
Pirate's Code #4: The Art of the Bluff
Close-up of player's completely neutral face. Cut to their dice showing something incriminating. Slow pan around the table. Eye contact moments. Hands. The tension. 20–25 seconds.
PIRATE'S CODE #4: The best liars don't look nervous. 👁️
Here's the truth about Lying Pirates — it's never about the dice. It's about the people around the table.
Watch their hands. Watch their eyes. Watch for the tell.
Because in this game, the liar isn't always who you think. 😏🎲
Are ye a bluffer or a caller? Drop it below ⬇️
🎬 Reel Script
[0:00] TEXT: "PIRATE'S CODE #4"
[0:02] TEXT: "The best liars don't look nervous."
[0:05] SHOT: Close-up of player — completely neutral expression.
[0:07] SHOT: Their dice under cup — something suspicious.
[0:09] TEXT: "It's never about the dice."
[0:12] TEXT: "It's about the people."
[0:15] SHOTS: Slow pan — eye contact, hands, expressions.
TEXT: "Watch the hands."
TEXT: "Watch the eyes."
TEXT: "Watch for the tell."
[0:22] TEXT: "Bluffer or caller? 👇"
[0:24] END CARD: Logo.
[0:26] END
#17 — THU, May 29CAROUSEL📸 Instagram 📘 Facebook
16,000 Pirates Can't Be Wrong
Carousel: 6 slides. Design in Canva with brand colors. Slide 1: bold hero stat '16,000 pirates. 70+ countries. One table.' Slide 2: origin story. Slide 3: Kickstarter milestone. Slide 4: BGG rating. Slide 5: Cities of Greed milestone. Slide 6: CTA.
16,000 games in the wild. 🌍
7.3 / 10 on BoardGameGeek.
500+ reviews.
70+ countries.
5,100 Kickstarter backers.
From a Swedish kitchen table in 2018 to living rooms and game nights around the world — this happened because of ye. Every single pirate who said yes.
Swipe to see the journey ➡️
What was the moment Lying Pirates had YOU? Drop it in the comments 👇🏴☠️
#18 — FRI, May 30STATIC📸 Instagram 📘 Facebook
Game Night Dispatch #4 — Earn Your Pirate Name
Atmospheric brand shot — the box, dice, or a component detail on dark surface. Or a fun Canva graphic with skull and crossbones. The fun interactive caption does the work here.
First five pirates to comment "I'M IN 🏴☠️" are getting a pirate nickname from the captain's desk.
Let's go. 🎲
(We'll use them forever. Consider yerself warned.)
Have a legendary weekend, crew. Ship out. Don't come back without a story. ⚓
📱 Week 4 Stories (4 total)
MONDAY
New Post Link
Cities of Greed Reel is live 🏙️ The expansion that €528K said yes to — watch on the feed 👆
📎 Link sticker to Reel
WEDNESDAY
Bluffing Style Quiz
What's YOUR bluffing style? 👁️ Be honest. We're all liars here.
Countdown timer sticker — 'Until game night' — with emoji poll sticker: '🏴☠️ Ready to bluff' vs '🔍 Ready to call'
Week 5 of 6 — June 2–8, 2026
🇸🇪 "National Day" — Flash Sale Campaign
Monday June 2 through Sunday June 8
The most important week of the playbook. Sweden's National Day (June 6) is the campaign trigger. Build hype Mon–Wed. Launch Friday. Last-call Sunday. Two campaign posts on June 6 (static + Reel) for maximum reach. Free shipping + free Kraken Meeple is the offer.
🚢 Free shipping 48h🐙 Free Kraken Meeple🇸🇪 June 6 National Day triggerHashtag Groups: A, E, G, H, L
#19 — MON, June 2REEL📸 Instagram 📘 Facebook
Teaser — Something Swedish Is Coming
Teaser Reel. Start dark — Swedish flag emoji fading in slowly. Quick flash of the Lying Pirates box. Then cut to black with date text. Mysterious, no product details revealed. 15–20 seconds max. Build suspense.
Sweden's National Day is June 6th. 🇸🇪
We're Swedish. Our game is Swedish-designed.
And we think that's worth celebrating.
Something is coming for National Day that the Swedish crown has never offered. 👀
Watch this space. 🏴☠️
#LyingPirates #SwedenNationalDay #ComingSoon
🎬 Reel Script
[0:00] BLACK SCREEN. Slow fade-in: 🇸🇪
[0:03] TEXT: "June 6th."
[0:05] TEXT: "Sweden's National Day."
[0:07] FLASH: Lying Pirates box. Quick cut to black.
[0:09] TEXT: "We're Swedish."
[0:11] TEXT: "And we think that's worth celebrating."
[0:14] PAUSE.
[0:15] TEXT: "Something is coming. 🇸🇪🏴☠️"
[0:18] TEXT: "June 6th. Stay close."
[0:20] END CARD: "Link in bio. Watch this space."
[0:23] END
#20 — TUE, June 3UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #5 — Teaser Edition
Regular UGC community photo. Same format as previous Tuesdays. Add a soft teaser in the caption only — don't show campaign details yet. Keep the mystery.
Game night trophy goes to: @[TAG] 🏆🏴☠️
This setup is immaculate. The lighting, the components, the pure strategic intent to deceive everyone at that table.
We see you.
(Also... something exciting is happening this Friday for our Swedish crew and every pirate worldwide. Stay tuned. 🇸🇪)
#21 — WED, June 4REEL📸 Instagram 📘 Facebook
Pirate's Code #5: Meet the Kraken Meeple
Dramatic close-up of the Kraken Meeple. Emerge from darkness. Tentacle shadow first, then slow reveal. End with the meeple on the game box. Dark, atmospheric, intriguing. 20–25 seconds.
PIRATE'S CODE #5: The Kraken Meeple. 🐙
It lurks in the deep. It changes the game.
And for a very limited time — it sails FREE with every Base Game and Big Box order.
Details drop June 6th. 🇸🇪
Are you ready? 🏴☠️
🎬 Reel Script
[0:00] DARK SCREEN. Tentacle silhouette slowly emerging.
[0:03] TEXT: "PIRATE'S CODE #5"
[0:05] TEXT: "The Kraken Meeple."
[0:07] SHOT: Kraken meeple revealed — dramatic lighting.
[0:09] TEXT: "It lurks in the deep."
[0:11] TEXT: "And it's coming for your table."
[0:14] PAUSE.
[0:15] TEXT: "Free with every Base Game and Big Box."
[0:18] TEXT: "For a very limited time."
[0:20] TEXT: "June 6th. 🇸🇪"
[0:22] TEXT: "Are you ready? 👀"
[0:24] END CARD: Logo. "Details Friday. Link in bio."
[0:27] END
Design a campaign graphic in Canva. Swedish flag colors as accents on dark background. Bold gold text. Show: FREE SHIPPING banner + Kraken Meeple image. This is the most important post of the 6 weeks — make the visual count.
🇸🇪 SWEDISH NATIONAL DAY — AND THE PIRATES CELEBRATE.
48 HOURS ONLY:
🚢 FREE SHIPPING on all orders
🐙 FREE Kraken Meeple with every Base Game & Big Box order
Swedish-designed. Swedish-born. 16,000+ pirates worldwide.
This is our gift to ye — from our table to yours.
⏳ Offer runs June 6–8. Midnight June 8th it's gone.
Shop now → link in bio
Post this as a SECOND post on June 6, or schedule for 6pm same day. Reels reach new audiences. Campaign graphics + product shots cut together. Urgency. 20–25 seconds. Post immediately after the static post.
🇸🇪 June 6th. Sweden's National Day.
FREE SHIPPING + FREE Kraken Meeple.
48 hours only. 🐙
This is what Swedish pirate generosity looks like. 🏴☠️
⏳ Ends June 8th midnight.
Link in bio — sail now. ⚓
🎬 Reel Script
[0:00] Swedish flag animation or still. Gold text:
"June 6th. Sweden's National Day."
[0:04] SHOT: Lying Pirates box + Kraken Meeple displayed.
[0:06] TEXT: "FREE SHIPPING."
[0:08] TEXT: "FREE Kraken Meeple."
[0:10] SHOT: Base Game and Big Box both shown.
[0:12] TEXT: "With every Base Game and Big Box."
[0:14] TEXT: "48 hours. Then it's gone. ⏳"
[0:17] URGENCY: Timer or clock graphic.
[0:19] TEXT: "June 6th – 8th only."
[0:22] TEXT: "Swedish-designed. Swedish-born."
[0:24] TEXT: "A gift from our table to yours. 🇸🇪🏴☠️"
[0:27] END CARD: "SHOP NOW — Link in bio."
[0:30] END
#24 — SUN, June 8STATIC📸 Instagram 📘 Facebook
Last Call — 24 Hours Remaining
Campaign urgency graphic — Canva. Same visual language as June 6 post for recognition. Add a bold countdown/clock element. Red urgency accent if brand allows. Clear and direct.
⏳ LAST CALL.
The National Day sale ends TONIGHT at midnight.
🚢 FREE SHIPPING still running
🐙 FREE Kraken Meeple with Base Game & Big Box
After midnight — it's gone. The sea waits for no pirate.
Grab yers now → link in bio
📱 Week 5 Stories (4 total — CAMPAIGN CRITICAL)
MONDAY June 2
Teaser Countdown
Something is coming for National Day 🇸🇪🏴☠️ June 6. Stay close.
Countdown sticker set to June 6, 9:00am Stockholm time
WEDNESDAY June 4
48-Hour Countdown
⏳ 48 hours until the National Day treasure drops. Kraken Meeple incoming 🐙 — don't say we didn't warn ye.
Countdown sticker to June 6 + Kraken emoji reaction slider
FRIDAY June 6
Sale Is LIVE
🇸🇪 THE SALE IS LIVE. Free shipping + free Kraken Meeple. 48 hours only. Tap to shop 👇
🔗 Link sticker directly to shop.lyingpirates.com — make it obvious. Post this Story at 9:05am, right after the feed post.
SUNDAY June 8
LAST CHANCE
⚠️ LAST CHANCE — free shipping + Kraken Meeple ends TONIGHT at midnight. Don't miss the ship. 🏴☠️
🔗 Link sticker to shop. Large text. High urgency. Post at 12pm and again at 8pm if possible (update the Story).
Week 6 of 6 — June 9–15, 2026
"Full Sail" — Sustain & Look Ahead
Monday June 9 through Sunday June 15
Come down from the campaign high, bank community goodwill, and tease what's next. The Friday post and Sunday Story both plant seeds for the Polytopia announcement — which arrives in the next planning cycle. Close the sprint strong.
🎯 Campaign thank-you💬 Community story drive👀 Polytopia teaser (implicit)Hashtag Groups: A, B, F, J
#25 — MON, June 9STATIC📸 Instagram 📘 Facebook
Thank You, Crew — Campaign Recap
Warm, community-facing post. Can be the campaign graphic with 'THANK YOU' overlay, or a simple branded text card. Not a sales post — this is appreciation. Repost any UGC from people who shared their Kraken Meeple if available.
Ye answered the call. 🏴☠️
Thank ye to every pirate who sailed with us over the National Day weekend. The ship grows stronger every time.
Kraken Meeples are heading to new tables across the sea. 🐙
Drop a 🐙 below if ye grabbed yours — we want to hear from ye.
And if ye missed it... the next voyage is already being planned. Watch this space. ⚓
#26 — TUE, June 10UGC📸 Instagram 📘 Facebook
Treasure Chest Tuesday #6
Regular community feature — same format as every Tuesday. If someone just shared a photo of their new Kraken Meeple delivery, this is the perfect week to feature it. Keep the campaign energy alive.
Every Tuesday, the treasure chest opens. 📦🏴☠️
@[TAG] — this photo has no right being this atmospheric. The dice. The shadows. The absolute tension of a game mid-session.
This is the energy we're here for.
🎲 Tag us or use #LyingPirates to be featured next Tuesday.
🐙 Got your Kraken Meeple? Show us the unboxing.
#27 — WED, June 11REEL📸 Instagram 📘 Facebook
Pirate's Code #6: Tell Us Your Best Story
Start with a tense gameplay moment. Quick cuts of different dramatic game moments. End on a direct-to-camera style prompt or a simple text call-to-action. Community engagement is the goal — comments = algorithm fuel. 20–25 seconds.
PIRATE'S CODE #6: Every great table has a legend. 🎲
The bluff that shouldn't have worked. The call that changed everything. The chaos that followed.
We've heard thousands of game night stories. Now it's yer turn.
📖 Tell us yer all-time best Lying Pirates moment in the comments.
The story we love most gets a shoutout from the captain's desk. 🏴☠️
Go. 👇
🎬 Reel Script
[0:00] TEXT: "PIRATE'S CODE #6"
[0:02] TEXT: "Every great table has a legend."
[0:05] SHOT: Tense game moment — cups about to be lifted.
[0:07] TEXT: "The bluff that shouldn't have worked."
[0:10] SHOT: Dice reveal — dramatic reaction.
[0:12] TEXT: "The call that changed everything."
[0:15] SHOT: Players reacting — laughter, disbelief.
[0:17] TEXT: "The chaos that followed."
[0:19] PAUSE.
[0:20] TEXT: "We've heard thousands of stories. ⚓"
[0:22] TEXT: "Now it's yer turn. 👇"
[0:24] TEXT: "Best story = shoutout from the captain."
[0:26] END CARD: Logo.
[0:28] END
#28 — FRI, June 13STATIC📸 Instagram 📘 Facebook
Game Night Dispatch #6 — Six Weeks In
A slightly more reflective brand shot — the game on a table, beautiful natural lighting, warm and human. Or a styled flat-lay with coffee/drinks alongside the game to signal 'end-of-sprint' feeling. The caption hints at what's coming.
Six weeks in. The crew has grown. The ship sails on. ⚓🏴☠️
What's your game night setup this Friday?
We'll say this: six weeks of game nights, stories, and a whole lot of bluffing later — the table is still where everything happens. That's why we build what we build.
Tag yer crew. Have a legendary Friday.
And if someone bluffs ye tonight... ye had fair warning. 😏🎲
Something even bigger is on the horizon. Watch this space. 👀
📱 Week 6 Stories (4 total)
MONDAY
Thank You Repost
Kraken Meeples are shipping 🐙 Thank ye to every pirate who sailed with us over National Day weekend. If ye ordered — drop a 🐙 in our DMs when it arrives!
Repost any customer Stories/tags from the campaign weekend if available
WEDNESDAY
Bluffing Skill Slider
Rate yer bluffing skills on this very honest scale 🎲